Five Fun and Effective Sales Training Games
Eddy Lim
May 22, 2019
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Workers playing game on lawn
Photo by Austin Distel on Unsplash
Sales is about hard work, persistence, and most importantly - fun!
It might not always seem like it, but having fun is a major motivational component of a successful sales process. To help promote that mentality, consider hosting several sales-based games to coax your teams to perform at a higher level. Even drab sales training process can be an enjoyable process if you incorporate the right games for your sales staff.
Without further ado, we've put together a list of 5 sales games for teams for your perusal; they're designed to combine learning valuable sales skills and tactics with the aspect of fun.
1. "I Still Don't Get It"
This is a great game for developing a knack for knowing where the line is in a sales conversation.
Initially, this might sound like a negative, but it's a crucial part of the sales process. More often than not, you'll meet resistance from the person you're pitching to. Pushing further will - as you can expect - push their patience a little. It's important to learn how to walk the line between going too far and massaging the situation to clinch the deal. A good salesperson needs to be able to analyze both temper and mood in order to communicate effectively.
In this game, each staff member has to go out in public and pretend they are a tourist. They must ask strangers for directions to a local landmark. Players must continually ask the strangers for more help in order to 'win'. For example: receiving assistance in greater detail, a hand-drawn map, or even their phone number for help later.
Your employees get more points for each 'stage' completed, and lose points when they're refused!
2. Cold Calls: The Game
Cold calls can be one of the least enticing prospects in a salesperson's job scope. However, developing the necessary skills to perform confident cold calls is vital for both employee growth and success.
This game is perfect for slower days when the phones aren't ringing off their hooks.
Employees pair up and share one phone. They each take turns making a cold call, but with the phone on speaker. The person making the call attempts to earn points, while the other writes down feedback they glean from listening in. Points are earned for accomplishing different events in the call. For example: scheduling a follow-up call, acquiring an email address, or even making the recipient laugh! And of course, most points would be awarded for closing a sale.
While this may seem like a small change from regular cold calls, a little can go a long way. A survey from TalentLMS discovered that 87% of respondents felt gamification made them more productive - and this game is no exception.
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3. Description Jamboree
Creativity is an essential part of a sales pitch, even when you're reciting a rehearsed script. You need to be able to address questions and reactions on the fly, and often think of new and creative ways to describe what you're selling.
This game aims to develop stamina on the phone for those times when the lead isn't budging.
Have everyone gather around. Pick a random object in the room, and have your team members pitch to the group on its notable features. You could even modify the pitch requirements - for example, why this item is absolutely invaluable for your workplace. For better results, make it as a theatrical and dramatic as possible.
Whenever someone can't think of a new attribute, they're out. And you go until there's only one person left.
Remember - while this game may sound ridiculous, it's a great comedic outlet for the whole team, and develops their creative sales skills to boot.
4. Research The Random
Researching a potential lead is an important part of prep work, especially for a presentation or sales call. As such, it's a great skill for your team members to improve upon.
Split up your team into groups of 4 or 5, then assign them the name of a random person. Ensure the name is generic and commonly used; you want results to appear when teams search them up.
Each team will use all their available resources to find out everything they can about the person. This includes platforms like LinkedIn, Google, Instagram, and CrunchBase. Whichever team comes up with the most (or most interesting) data wins.
It's a great way to reinforce the idea that you need to know as much as possible about a potential client before you call or meet with them. This is especially true if you are meeting with a VP or CEO.
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5. What's My Line?
This game is a continuation of the previous one. Once your team has gathered as much information as possible about the potential client they are meeting with, they'll need to shift their focus on what to talk about with him or her. Based on each team's research, settle on a specific set of facts about the client. Split them up again, and have them come up with a series of engaging questions and topics that they could use as icebreakers or during a general conversation with the client.
It's a great way to focus on the other equally important aspects of a pitch, including the need to create rapport and a connection with the people you're selling to.
A good salesperson can sell, but the best salespeople create meaningful relationships with their clients.
In Conclusion
These are just 5 sales games for teams to get you started - you're only limited by your own creativity. Each of them is fun for all, but also subtly reinforces specific components of key sales techniques that your team should be mindful of at all times.
Building upon these skillsets with games means everyone gets to learn and practice in a low-pressure environment. That way, they'll exude confidence during real sales calls and meetings.
At Arcade, we're the experts in making your workplace fun. If you have any questions or would like to know more, contact us today!
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Eddy Lim
Eddy is part of the Growth team at Arcade.