Salesforce fuels the sales and customer relationship management operations of many organizations. It provides a backbone for sales teams as well as marketers, customer service, product development, and other departments.
Salesforce fuels the sales and customer relationship management operations of many organizations. It provides a backbone for sales teams as well as marketers, customer service, product development, and other departments.
Yet, salespeople often struggle, no matter what systems are supporting them. For example, a 2020 study found that only 24.3 percent of sales employees exceeded their quota from the previous year. There’s always room for improvement—and salespeople often want that improvement.
Gamification provides a strategy for motivating salespeople, improving skills, and boosting results. When combined with Salesforce, gamification tools drive performance even further.
As the world’s leading CRM platform, Salesforce is many things to many organizations. It manages customer journeys, tracks sales data, identifies opportunities, automates sales processes, charts future strategy, builds websites and apps—we could go on for paragraphs. You may already be using Salesforce and enjoying the vast capabilities it provides your team.
Because Salesforce is so customer- and data-focused, many companies don’t consider what it can do to make their employees better. Sure, there’s data that can chart their performance and automation that makes their jobs easier, but Salesforce also can directly facilitate employees’ improvement with gamification tools. This empowers companies to gamify the sales process within the platform that their employees already may use and rely heavily on.
Over the years, the idea that salespeople go above and beyond simply because their jobs call for such commitment has been discounted. Everyone, whether or not they’re working on commission, can benefit from extra positive motivation, and workers who aren’t technically salespeople but are expected to help sell also need inspiration and encouragement.
Gamification can improve engagement, even with highly engaged teams. It also offers other benefits, including:
How to effectively use employee rewards programs to optimize your team’s success.
If you choose to add gamification tools to Salesforce, don’t scrimp on features. The more functionality an application has, the more likely employees will embrace it. Here are some things to look for:
The Arcade platform brings powerful gamification that turbocharges your Salesforce capabilities. Our platform drives performance across Salesforce objects (leads, contacts, accounts, opportunities, and so on). If you’re looking to improve your team’s number of phone calls, emails, or any other activity the CRM tracks, Arcade can help. For example, our integration allows you to instantly launch micro-incentive games or run contests based on any Salesforce metric you’re tracking, from emails to phone calls to follow-ups to sales.
Just as importantly, Arcade is easy to integrate, backed by an expert team ready to help if you need it. We’ll be in the Salesforce AppExchange soon, and we can get you set up before then. If you want to learn more, request a demo to see everything Arcade can bring to your business.